eironae: [ahy-ruh-nee]

Facebook just announced the addition of a feature they’re calling “Facebook Pages”, which adds an interesting twist to the recent (and not so recent) ongoing discussions among higher ed pros about the uses of Facebook for recruiting, retention, and general communication with our various student audiences.

The Facebook Blog entry really only focused on use of this new feature for bands, brands, business and celebrities, but I’ll be really interested to see if there are any restrictions that prevent higher ed orgs from taking advantage of this. It could be just the solution we’ve been looking for to actually create a full fledged institutional Facebook presence while still playing by the rules.

I’m off to investigate further.